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Business & Economics Competition Demystified By Judd Kahn, Bruce C. Greenwald | Audiobook

Written By Vivi Narhaniah on Saturday, June 20, 2020 | June 20, 2020

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Competition Demystified: A Radically Simplified Approach to Business Strategy, Judd Kahn, Bruce C. Greenwald 

Written By: Judd Kahn, Bruce C. Greenwald

Narrated By: Timothy Andrés Pabon
Publisher: Tantor Media

Date: November 2018
Duration: 14 hours 24 minutes

Business & Economics > Business Development



Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

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A Little Story About a Powerful Business Idea Negotiating As If Your Life Depended On It 
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